Elon Musk's antics have turned off some Tesla buyers — but it won't matter in the long run

Thu, 08/03/2023 - 08:46

Tesla Inc CEO Elon Musk dances onstage during a delivery event for Tesla China-made Model 3 cars in Shanghai — A recent Bloomberg study found Tesla's fans are loyal despite Elon Musk's antics. It's not likely interest in the brand will shift anytime soon, even with the next wave of EV buyers.
Aly Song/Reuters

Tesla has a strong and loyal fanbase that keeps coming back to the brand.
But as the EV-buying population shifts, so might buying priorities and interest in the company.
Yet Tesla's advantages in terms of charging and pricing are likely to maintain its lead.

Tesla has been polarizing for some time, largely due to its chief executive, Elon Musk.

So far, this hasn't really impacted Tesla's stronghold on the electric-vehicle market. Even as new buyers enter the market, Tesla could stay immune for some time, experts say.