Ford announced today that it’s expanding the availability of its BlueCruise hands-free driving tech. Previously, customers had to decide whether to add the option on available models at purchase — and that decision was final. Now, the service will be installed as standard on all supported vehicles. In addition to enabling it at purchase, owners can add the service later or only activate it for months when needed (like for road trips).
You’ll still have the option of buying the feature at purchase and folding it into your financing. However, you can now also subscribe to access annually or monthly at any point after that. BlueCruise costs $2,100 at purchase (for three years), while annual subscriptions cost $800 and monthly subscriptions $75. Ford also offers a 90-day free trial if you choose not to set it up at purchase.