A German grocery store charged customers the 'true price' of their food, and one cheese was almost twice as expensive

• German supermarket Penny raised prices on meats and cheeses to reflect their "true cost" last week.
• That means considering the long-term cost to the environment and human health.
• The prices of some items nearly doubled, while one vegan product only increased in price by 5%.

German discount supermarket Penny, asked customers to pay a little more for items such as meats and cheeses to reflect their "true cost" on the environment and people's health.