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- Economic challenges have made it more difficult than ever for businesses to attract and retain customers.
- Practicing 'brand empathy' can help large enterprises stand out and drive customer loyalty.
- Several businesses across verticals are already bringing empathy into their brand strategies.
Widespread economic, political, and environmental uncertainty is forcing global consumers to reevaluate their priorities. A full 96% of customers plan to adopt some type of cost-saving behavior in the next six months.1