If automakers like Ford and GM want to catch Tesla, they'll have to offer fewer options on your new car

• American and German car buyers have long had myriad customization options to pick from.
• Tesla and automakers in China have found ease and success in having fewer options.
• Legacy auto companies might continue to copy the rival business model and cut their choices down.

Car buyers like having options — but as the Tesla and Chinese automakers continue to find success in electric vehicles, old-guard automakers would do well to force buyers to compromise.