KFC is getting an unexpected boost from Trevor Noah's love of breakfast chicken

Wed, 08/02/2023 - 14:53

Trevor Noah sits courtside at Madison Square Garden. — In the campaign with KFC, Trevor Noah dives down a rabbit-hole into a conspiracy about how chicken fell out of favor as a breakfast dish.
AP Photo/John Minchillo

KFC's "eat fried chicken for breakfast" campaign with Trevor Noah seems to be boosting sales.
The campaign, which was launched in South Africa, has lead to strong sales growth, as noted in Yum Brand's earnings call Wednesday.
KFC same store sales rose 13%, adding a huge boost to Yum Brands' overall sales.

Fried chicken for breakfast seems to be boosting KFCs international growth.

Yum Brand's, which owns KFC, attributed strong sales in South Africa to a chicken campaign with comedian Trevor Noah during the company's earnings call on Wednesday.