Nothing has only been around a few years, racking up successes in that time frame, and now the company is launching a sub-brand dedicated to affordability. Speaking during the company’s latest community update video, CEO Carl Pei announced CMF by Nothing, which promises “a new range of products that make better design more accessible” via low pricing.
CMF stands for “Color, Material and Finish” and already has a couple of products in the works, including a smartwatch and a pair of earbuds. Both items are set to arrive later this year, with actual details promised for the coming months. Pei says that CMF will set itself apart from its parent brand by focusing on “clean design” that’s “accessible,” whereas Nothing prioritizes a “premium” feel and “design innovation.”