the Bed Bath and Beyond logo in a smart phone screen
Bed Bath & Beyond will live on as an e-commerce-only housewares retailer.
  • Overstock.com's CEO told NBC News he was always jealous of Bed Bath & Beyond's iconic name.
  • After purchasing the bankrupt retailer's digital assets, Overstock has adopted the brand.
  • Now, Overstock.com is no more, BedBathandBeyond.com lives on, and coupons are back – for now.

The CEO of online home goods retailer Overstock.com said he's always been jealous of Bed Bath & Beyond's name — and now, he gets to have it.