The PR manager for Four Seasons Hotel Bangkok on the downsides of the job, why backpackers are the bane of his existence, and how 'The White Lotus' changed his workday

Sun, 08/13/2023 - 21:23

Dan Schacter, regional director of public relations for the Four Seasons Thailand — Dan Schacter.
Four Seasons Hotel Bangkok at Chao Phraya River

Four Seasons Hotel Bangkok's PR manager says he works to dispel the idea Thailand's just for backpackers.
There are surprising challenges, such as restrictions on promoting alcohol in the Buddhist country.
He loved "The White Lotus" despite its exaggerated versions of industry extremes.

Dan Schacter — a 35-year-old director of public relations for the Four Seasons Hotel Bangkok — and I first crossed paths in Bangkok in January, back when I was still working in public relations myself.

In a café in a quiet corner of the Bang Rak district, we talked shop about the quirks and perks of our jobs.