Courtesy Shein
- Shein has become a major power player in fast fashion thanks, in part, to its technology.
- But the way Shein uses data and determines demand has been a point of contention.
- Shein exec Peter Pernot-Day explained how the company's on-demand model works.
Shein has become a major power player in fast fashion, and a large part of its success comes from the technology it uses to identify trends and capitalize on demand.
But how does it use this tech?