Security makes money. Every day companies hawk their latest privacy and security features, be it on a billboard, an internet ad or a commercial in your favorite show. Like Apple’s “Privacy. That’s iPhone” campaign, browsers like DuckDuckGo using privacy to set itself apart or the targeted Google cybersecurity ads on social media that I probably get because of my job. That’s good for consumer awareness on privacy, but adds new jargon and complexity to purchasing decisions.