An illustration of Meta's Threads app
Usage of Meta's Threads app has fallen dramatically in the last few weeks.
  • Threads closed July with 8 million daily active users, down 82% from its peak, according to Sensor Tower data.
  • Meta's Twitter clone, which launched July 5, had 44 million daily active users on July 7.
  • Mark Zuckerberg has acknowledged the decline, but has said he's "quite optimistic" about the app.

Meta released Threads in early July to fanfare across the social media landscape — but most of those fans haven't stuck around.