A man and woman standing on a bridge
Falldine and his wife left Austin, Texas, for Fayetteville, Arkansas.
  • The population of Northwest Arkansas has grown 5.4% from April 2020 to July 2022.
  • People are moving to the area seeking a "better way of life," one real-estate agent said.
  • Two relocaters told Insider what drew them, from home prices to having a voice in a growing town.

In 2016, Nicholas Falldine wanted to see snow on Christmas Day.

As a native Texan, it wasn't that easy to come by. A friend suggested that Falldine and his wife drive up to Northwest Arkansas from Dallas.

They stayed in Bentonville, Arkansas, for three days and stopped in Fayetteville — about 330 miles from Dallas — for coffee on the way back. Falldine was charmed by the town, home to the University of Arkansas, and its hilly landscape.