Wendy's now competes with Cheerios for breakfast customers as much as it competes with other chain restaurants, its CMO says

• For Wendy's, Cheerios is now as much of a rival for breakfast customers as other restaurants, its CMO says.
• Remote work means that fewer customers are getting breakfast on-the-go.
• But breakfast sales are still booming for Wendy's. It just reported record quarterly breakfast sales.

The rise in remote working means that for Wendy's, Cheerios is now as much of a rival for breakfast customers as other quick-service restaurants, its CMO says.