Courtesy of Lina Trivedi
- Beanie Babies exploded in popularity in the '90s, sparking a collector frenzy over the toys.
- Lina Trivedi was in college when she joined Ty, Inc. and created a website and accompanying poems for Beanie Babies.
- Both ideas were ways to connect better with customers and helped generate buzz for the toys.
Lina Trivedi is an Indian American entrepreneur who helped catapult the Beanie Babies into a worldwide phenomenon in the 90s when she was just a college student. Her role in the Beanie Babies craze was documented in the recent movie "The Beanie Bubble." She has since launched a few tech startups in the AI and content generation space.