The company previously known as Twitter is fully reversing a longtime ban on political advertising after it first loosened its rules in January. X said in an update it would once again open its doors to political advertisers of all stripes.
“Building on our commitment to free expression, we are also going to allow political advertising,” the company wrote. It added that it will “apply specific policies to paid-for promoted political posts,” including rules barring “the promotion of false or misleading content” as well as content “intended to undermine public confidence in an election.” X also said it’s planning to create a “global advertising transparency center” so that users can track political ads on the platform.