A young woman in Provo, Utah, where Gen Z made up 27% of homebuyers from April to July this year, per Zillow.
A young woman in Provo, Utah.
  • Gen Z accounts for 18% of homebuyers from April to July this year, Zillow said. 
  • In 21 metros, Gen Zers make up at least 20% of homebuyers. Many are in the Midwest. 
  • These places are "punching a little bit above their weight" with first-time homebuyers, Zillow said.

High home prices, low inventory, and rising mortgage rates are plaguing the housing market right now. But that hasn't deterred Gen Z from buying homes

Around 18% of successful homebuyers in the US this year were a part of the youngest cohort of adults, according to Zillow's annual Consumer Housing Trend Report, which surveyed 11,800 people and defines Gen Z as those between the ages of 18 to 28.

Hotspots for these young homeseekers are no longer coastal metropolises. Instead they are spots concentrated in the Midwest, upstate New York, or the South — where Gen Z made up at least 20% of buyers between April and July, Zillow found. 

Popular regions for Gen Z like the rust-belt and the Midwest are "punching a little bit above their weight," with first-time homebuyers, who tend to be younger, Manny Garcia, Zillow's senior population scientist, told Insider. 

Aidan Dobbins, a Gen Zer who bought his Baltimore home at 23, told Insider last year that homeownership is a priority for his generation because they have "internalized," the fears of financial insecurity that millennials faced as they came of age during the Great Recession.

It has "almost morphed into motivation to be able to get your piece of the pie as soon as you can so that you can be secure for the rest of your life," he said. 

Here are the places that have the highest share of Gen Z homebuyers. Home prices for each metro are from Zillow, and average yearly income is based on the average hourly wage for the metro in May 2022, according to the Bureau of Labor Statistics. 

21. Oklahoma City, Oklahoma
Oklahoma City Skyline, Oklahoma
Oklahoma City, Oklahoma.

Percent of homebuyers that are Gen Z: 20% 

Average home price: $198,125

Average income for a full-time worker: $53,870

20. Buffalo-Cheektowaga-Niagara Falls, New York
Skyline of Buffalo, New York.
Skyline of Buffalo, New York.

Percent of homebuyers that are Gen Z:  20% 

Average home price: $252,418

Average income for a full-time worker: $53,290

19. Spokane-Spokane Valley, Washington
Spokane Washington
Spokane, Washington.

Percent of homebuyers that are Gen Z: 20% 

Average home price: $409,559

Average home price: $54,949

18. Rochester, New York
Rochester, New York
Rochester, New York.

Percent of homebuyers that are Gen Z: 21%

Average home price: $212,810

Average income for a full-time worker: $54,538

17. Knoxville, Tennessee
knoxville Tennessee
Knoxville, Tennessee.

Percent of homebuyers that are Gen Z: 21%

Average home price: $338,302

Average income for a full-time worker: $50,720

16. Louisville/Jefferson County, Kentucky-Indiana
louisville, kentucky
Louisville, Kentucky.

Percent of homebuyers that are Gen Z: 21% 

Average home price: $249,246

Average income for a full-time worker: $53,820

15. Harrisburg-Carlisle, Pennsylvania
harrisburg pennsylvania
Harrisburg, Pennsylvania.

Percent of homebuyers that are Gen Z: 21% 

Average home price: $274,342

Average income for a full-time worker: $56,922

14. Colorado Springs, Colorado
Colorado Springs, Colorado
Colorado Springs, Colorado.

Percent of homebuyers that are Gen Z: 22% 

Average home price: $447,343

Average income for a full-time worker: $54,656

13. Cleveland-Elyria, Ohio
Cleveland, Ohio
Cleveland, Ohio.

Percent of homebuyers that are Gen Z: 22%

Average home price: $218,489

Average income for a full-time worker: $57,240

12. Birmingham-Hoover, Alabama
Birmingham Alabama
Birmingham, Alabama.

Percent of homebuyers that are Gen Z: 23% 

Average home price: $252,414

Average income for a full-time worker: $54,038

11. Syracuse, New York
A shot of houses along a road in front of a body of water in Syracuse, New York, in autumn, with trees in varying shades of green, yellow, orange, and red.
Syracuse, New York.

Percent of homebuyers that are Gen Z: 23% 

Average home price: $175,622

Average income for a full-time worker: $60,800

10. Lansing-East Lansing, Michigan
Lansing Michigan
Lansing, Michigan.

Percent of homebuyers that are Gen Z: 23% 

Average home price: $219,967

Average income for a full-time worker: $58,677

9. Toledo, Ohio
Toledo, Ohio.
Toledo, Ohio.

Percent of homebuyers that are Gen Z: 23% 

Average home price: $113,873

Average income for a full-time worker: $58,080

8. Indianapolis-Carmel-Anderson, Indiana
Indianapolis skyline and the White River at sunset
Indianapolis, Indiana.

Percent of homebuyers that are Gen Z: 23% 

Average home price: $272,583

Average income for a full-time worker: $55,520

7. Detroit-Warren-Dearborn, Michigan
Detroit aerial view
Detroit, Michigan.

Percent of homebuyers that are Gen Z: 24%

Average home price: $243,918

Average income for a full-time worker: $62,005

6. Dayton, Ohio
Sunset view of downtown Dayton and the river
Dayton, Ohio.

Percent of homebuyers that are Gen Z: 24%

Average home price: $110,193

Average income for a full-time worker: $57,242

5. Cincinnati, Ohio-Kentucky-Indiana
Cincinatti Ohio
Cincinnati, Ohio.

Percent of homebuyers that are Gen Z: 25% 

Average home price: $238,714

Average income for a full-time worker: $56,460

4. Albany-Schenectady-Troy, New York
Albany New York
Albany, New York.

Percent of homebuyers that are Gen Z: 25%

Average home price: $315,959

Average income for a full-time worker: $64,688

3. Grand Rapids, Michigan
Grand Rapids Michigan
Grand Rapids, Michigan.

Percent of homebuyers that are Gen Z: 25%

Average home price: $311,514

Average income for a full-time workers: $54,912

2. Provo-Orem, Utah
Provo, Utah
Provo, Utah.

Percent of homebuyers that are Gen Z: 27%

Average home price: $523,783

Average income for a full-time worker: $50,100

1. Ogden-Cleafield, Utah
Ogden, Utah
Ogden, Utah.

Percent of homebuyers that are Gen Z: 31% 

Average home price: $482,908

Average income for a full-time worker: $48,480

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