Apple and Microsoft are pressing the EU to omit iMessage and Bing, respectively, from a list of “gatekeepers” subject to new regulatory requirements. Their reasoning? The services, claim the companies, simply aren’t popular enough. The dispute stems from the EU’s new Digital Markets Act, a landmark law designed to constrain the power of big tech. A key aim of the rules is to prevent digital giants from squashing smaller rivals by boxing users into closed services. The targets of the policies are the so-called gatekeepers — companies that provide “core platform services” prone to unfair business practices, such as social…

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