China is pulling every lever to kill Apple's iPhone 15

Thu, 09/07/2023 - 07:47

Tim Cook speaking at Apple’s 2022 Worldwide Developers Conference. — Apple's Tim Cook must prepare for a possible backlash in China as Beijing bans the use of iPhones by government officials.
Apple

The iPhone 15 will be a tough sell in China.
Beijing has barred government officials from using iPhones.
And China's homegrown rival Huawei has a new, superfast phone out, the Mate 60.

Apple is expected to introduce the iPhone 15 on September 12 to the world at its Cupertino headquarters in its customary fashion.

But there'll be a China-shaped shadow over the stage this year.

Chinese consumers love the iPhone. China is Apple's second-biggest single market by sales outside the US, and its third-biggest region behind the US and Europe.