Man and child with hand covered in paint and handprints on a car
Cancer patients and survivors, doctors and researchers, and Hyundai partners dip their hands in paint and place their handprints on a white Hyundai vehicle and doctors' lab coats to represent the collective fight against pediatric cancer and an enduring symbol of hope for a cure.

Cancer is the leading cause of death by disease among children (ages 0 to 19) in the US, with a child diagnosed with cancer every 36 minutes. However, due to advancements in technology, improvements in data analysis, and research collaboration, it can be successfully treated — and more than 84% of children diagnosed with cancer survive five years or more.