Margaux Duvall (left), Lillian Lema (center), Lynette Ban (right)
Margaux Duvall, Lillian Lema, and Lynette Ban (left to right) have all spent money in the search of new connections.
  • Americans aged 18 to 25 reported feeling lonelier than any other demographic in a recent study.
  • In search of connection, young people are spending on gym memberships, social clubs, and art classes.
  • Insider spoke to 23 Gen Zers. Most said they spend more on social activities than pre-pandemic.

Lynette Ban moved from New York to Austin during the pandemic to save money. But now, three years into working remotely, she's racked up a new expense: friendships.