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BMW XM plug-in hybrid high performance SUV interior at Brussels Expo on January 13, 2023
Pieter Nota, the German carmaker's board member for sales and marketing, told Autocar magazine the company would no longer charge consumers for features that are already in their cars.

Sjoerd van der Wal/Getty Images

  • A BMW executive told Autocar magazine the company will be ending its $18-a-month heated seat subscription.
  • The executive said the carmaker plans to continue with a subscription model for certain features.
  • This seat-heating paywall was dunked on by everyone, from consumers to talk show hosts.

BMW drivers can celebrate — you'll no longer be asked to pay extra for your heated seats to work.

Tags
Transportation, BMW, cars
Source
Good news, BMW owners: You won't have to pay $18 to heat your seats after all