AI-generated images and audio are already making their way into the 2024 Presidential election cycle. In an effort to staunch the flow of disinformation ahead of what is expected to be a contentious election, Google announced on Wednesday that it will require political advertisers to "prominently disclose" whenever their advertisement contains AI-altered or -generated aspects, "inclusive of AI tools." The new rules will based on the company's existing Manipulated Media Policy and will take effect in November.