composite image of the author holding a drink and a Popeyes chicken sandwich
I tried chicken sandwiches at Popeyes and Chick-fil-A to compare the food and service.
  • The chicken sandwich wars started in 2019, when Popeyes debuted its chicken sandwich.
  • Chicken remains a major category for restaurant chains and Popeyes could win the battle with faster kitchens.
  • I compared chicken sandwiches at Popeyes and Chick-fil-A. 

Today, the chicken sandwich wars are still a point of contention among friends — the sandwich you prefer is like a Rorschach test for your culinary personality. 

It all started in 2019, when Popeyes debuted its chicken sandwich. Chick-fil-A responded in a tweet that it was the originator of the sandwich, having had its chicken sandwich on the menu since 1964.

The fast-food chains quickly became the center of a heated debate on social media over which restaurant had the best sandwich. The lucrative marketing campaign drove a chicken sandwich boom, but Popeyes' same-store sales growth has since declined. 

Yet, chicken remains a major category for restaurant chains. According to the Technomic 2023 Top 500 Chain Report, chicken sales rose 11% in 2022, and cumulative sales of the top chicken chains jumped from $27 billion in 2018 to about $44 billion in 2022. 

Popeyes and Chick-fil-A have nearly the same number of US locations at 2,900 and 2,800, respectively, at the end of 2022, according to data from Technomics. But the company's 2022 US sales were quite different. Popeyes was about $5 billion, while Chick-fil-A's was $18 billion, per Technomics.

To reignite demand and boost profitability, Popeyes is renovating its kitchens. In the past, customers complained that Popeyes' orders took too long or were often wrong, according to Bloomberg. The chain is also introducing new menu items, like its blackened chicken sandwich, which uses a breading-free chicken breast marinated for 12 hours and seasoned with Cajun and Creole spices. 

Restaurant Brand International, which owns Popeyes, is focused on making its kitchens easy to run. "Simplifying our kitchens means offering our guests faster, more accurate service and taking a big load off our team members," executive chairman J. Patrick Doyle said in an August earnings call.

I tried the chicken sandwiches at both chains to see which was best and compare how quickly they prepared them. 

I went to the Popeyes near my office on a Wednesday around 1:30 p.m.
the exterior of Popeyes store
The outside street view of Popeyes.

This location is at 111 Fulton Street. Restaurants in the Financial District get really busy at lunchtime since there are a lot of offices in the neighborhood. I figured it would be a good way to see how Popeyes and Chick-fil-A handle their busiest hours. 

When I entered, there were about 5 people ahead of me in line.
people wait in line at Popeyes
Customers wait in line at Popeyes.

There were also a couple of people who had already placed their orders waiting off to the side of the counter. A shelving system to the right stored take out orders. 

I waited approximately 6 minutes before it was my turn to order.
an employe rings up a customer at Popeyes
The menu is located above the counter.

The restaurant was pretty full. I spotted at least ten people sitting at tables. 

I waited in line for less than 30 seconds before my order was called and an employee handed me a warm chicken sandwich
en employee faces the Popeyes kitchen
A worker preps meals in the kitchen.

There were a few people ahead of me in line still waiting for their orders, so I wondered if mine was faster because it was a chicken sandwich. Perhaps they had some classic sandwiches ready to go, whereas customized orders took longer. 

I brought my chicken sandwich and a mango lemonade to a table
a Popeyes chicken sandwich and drink on the table
A classic chicken sandwich from Popeyes.

The chicken sandwich was $5.99 and the mango lemonade was $2.79. With tax, my order total came to $9.56. It's hard to find lunch for under $10 in the Financial District. 

I was impressed by how thick the sandwich looked
the Popeyes chicken sandwich
A closer view.

It was still pretty warm as I unwrapped it. 

When I lifted the bun, the chicken fillet was thick and heavily breaded — exactly what I would expect for a piece of fried chicken
lifting the bun on the Popeyes chicken sandwich
It needed more mayo.

Though, I would have liked to see a little more mayo on the sandwich. 

The buttery brioche bun and crispy breaded chicken were delicious
the author's hand holds up the Popeyes chicken sandwich
Biting into the sandwich.

The pickles slid to the back of my sandwich so some of my bites were missing pickles.

Overall, the sandwich was delightful. I would definitely order it again.
the Popeyes chicken sandwich is half eaten on the table
The pickles slid to one side.

The sandwich was a good portion that fulfilled my appetite, but didn't leave me feeling overly full or sluggish. 

The next day, I went to Chick-fil-A for lunch at about 1 p.m.
the exterior of Chick-fil-A
An outside view of Chick-fil-A.

This location was just down the street from Popeyes at 144 Fulton Street. It's a popular lunch destination so there is usually a crowd around the entrance. 

The line was almost out the door
people wait in line at Chick-fil-A
Customers wait in line at Chick-fil-A.

There were too many people in front of me to count. 

Several people were in and out of the restaurant to pick up orders
people grab pickup at Chick-fil-A
Customers wait for their pick up orders.

I thought Popeyes had been busy the previous day, but that was nothing compared to the flood of customers in Chick-fil-A at lunchtime. 

I waited in line for about a minute before an employee took my order on a tablet. Then I waited about 2 minutes before I got to the counter, paid for my food, and received my order.
people wait in line at Chick-fil-A
Almost there.

The restaurant certainly has their rush-hour process down. There was an employee at the entrance welcoming everyone in and directing them into line. There were a couple employees with tablets taking orders while customers waited in line. Then there were several cashiers ringing up orders and handing out food. 

I received my food at the counter as the employee processed my payment. I was surprised I didn't have to wait longer after paying, since that's usually how it goes. But I guess the chain has front loaded customers' wait time so there's instant gratification once you reach the counter. 

I brought my classic chicken sandwich and a half and half drink to the dining area upstairs
a Chick-fil-A chicken sandwich and drink on the table
A classic chicken sandwich from Chick-fil-A.

I didn't ask for a meal but the employee must have assumed I wanted one since I ordered a drink. He then asked if I wanted fries or a fruit salad, so I chose the fruit salad as a healthier alternative. But had I known it was optional, I would have done without it. 

The meal cost $12.29, plus $1.60 for the fruit cup, and an extra charge of 36 cents for the lemonade iced tea. With tax, the total came to $15.52. 

The sandwich looked flatter and less appetizing than the Popeyes sandwich.
a Chick-fil-A chicken sandwich
A closer view.

The chicken had less breading.

I couldn't see the pickles, so I lifted up the top of the sandwich
a Chick-fil-A chicken sandwich opened up to show two small pickles
These were very tiny pickles.

There were two tiny pickles hiding under the chicken. I laughed at how small they were — I could get one, maybe two bites out of them. 

The sandwich was alright, but tasted a bit bland without any sauce so I added some barbecue sauce
a Chick-fil-A chicken sandwich with bbq sauce
The sandwich needed sauce.

I know a major selling point for some is that Chick-fil-A has a bunch of different sauces for your chicken. But I wanted to try the sandwich on its own first to get a full taste of the flavors. 

The chicken was tender and juicy, but the breading lacked flavor and crunch. The bread felt sad compared to Popeyes brioche bun. 

I got full before finishing the sandwich so I packed up the rest for later
a half-eaten Chick-fil-A chicken sandwich
I couldn't eat the whole sandwich.

I don't usually eat a big breakfast, but that morning the office catered bagels so I wasn't very hungry by the time lunch came around. 

That said, the lack of flavor and crispy texture in Chick-fil-A's sandwich didn't really make me want to eat more of it. 

Chick-fil-A isn't my first choice for a chicken sandwich
the author holds up a Chick-fil-A drink cup in front of the restaurant
I wasn't as happy with my experience at Chick-fil-A.

While Chick-fil-A's sandwich is fine — it satisfies on a road trip or a quick lunch break — it's also pretty forgettable. There's a reason I couldn't remember if I liked the last one I had a couple years ago.

Whereas Popeyes had all the elements of a good chicken sandwich: thick, crunchy breading on top of well seasoned chicken on a fluffy, buttery brioche bun, and a good amount of pickles.
the author holds up a drink in front of Popeyes
I would go back to Popeyes.

Popeyes is noteworthy good, the kind of sandwich you bring up in conversation with drool forming in your mouth.

If all of Popeyes' kitchens are as quick as the one I experienced, the chain could beat its competitors in the ongoing chicken sandwich wars.
a look inside the Popeyes kitchen
Popeyes' parent company is revamping its kitchens.

I later contacted Popeyes to ask if this kitchen was new but a company representative said they could not confirm if this location's kitchen was new or not. 

Read the original article on Business Insider