Dollar General sign and a man dressed as Mr. Monopoly,
Dollar General sign and a person dressed as Mr. Monopoly, "Milburn Pennybags."
  • During the pandemic, more people with higher incomes started shopping at dollar stores.
  • Now, even the dollar stores are starting to struggle in a bad sign for the economy.
  • Shoppers are spending less on discretionary products and more on essentials. 

Where do people go to save money when they are already shopping at dollar stores and are starting to find that even some of those products are too expensive? They keep shopping in dollar stores, but they spend more time in the aisles with the most important products.