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- McDonald's is increasing its royalty fee from 4% to 5% of gross sales for select franchisees.
- A franchisee advocacy group said the hike is "detrimental" to the brand.
- "Franchisees are making less money per restaurant today than they did in 2010," the group said.
McDonald's decision to increase its royalty fee for the first time in 30 years is sparking a backlash from a key franchisee advocacy group representing about 1,000 McDonald's franchisees.