A woman wearing a polka dot swimsuit and white-framed sunglasses lays on her side, smiling and facing the camera.
Lexi Luna, a porn star who brands herself as a MILF, said she diversifies her income by selling content on multiple platforms.
  • Lexi Luna is a porn star who brands herself as a professional MILF.
  • She said she makes content for three hours every day. Selling it allows her to live alone comfortably and save for retirement.
  • A former teacher, Luna said she makes more selling sexy videos, photos, and one-on-one chats with her fans.

Lexi Luna, a 32-year-old porn star and erotic content creator, has branded herself as a MILF even though she doesn't have any kids.

The former elementary school teacher previously told Insider that playing a MILF in pornography came to her fairly naturally, since she has a sensual and caring personality and big breasts. ("MILF" is an explicit acronym describing a mother whom someone would like to have sex with. The slang phrase is often meant as a compliment for moms people find attractive.)

Seven years ago, Luna was making $35,000 a year as a teacher, which was barely enough to live, she told Insider. She said wanted to support herself as a single woman and also save for retirement, so she started making erotic content on the website FetLife.com in 2016.

When a steady stream of fan and porn production requests started coming in a few months later, Luna, who was 25 at the time, decided to pursue acting in adult films and creating erotic online content full-time, she said. She's honed her persona over the years, playing up her kind yet confident personality. And since well-endowed women are typically cast as MILFs in porn, Luna said, it made sense for her to go in that direction.

"It was hard for the first couple of years to get booked, until I started making a name for myself with this type of content, being able to talk very eloquently yet directly to the fans," Luna, who uses that pseudonym to protect her identity, told Insider.

Now, she says she lives alone comfortably and can consistently put away money for retirement. According to Luna, selling unique and custom content to her fans, plus investing in her wardrobe and sets, has helped her become financially successful.

Selling topless shoutouts, penis ratings, and custom porn scenes

Luna said that diversifying the types of content she makes and sells helps her rake in big bucks.

Selling and distributing her work on various platforms can also act as a safety net if one platform's payment processing goes down due to certain banking regulations, or if a social media site removes her promotional posts due to community guidelines, Luna said.

With that in mind, she spends about three hours every day filming content for various income streams. That doesn't include the time she spends editing videos, posting them, and setting up collaborations with other erotic creators, Luna said.

Through her OnlyFans and LoyalFans accounts, she offers minute-long topless shoutouts and penis ratings to individual fans for $100 each. For custom video requests, which are typically selfie-style videos where Luna wears certain outfits or acts out a certain fantasy, she charges $100 per minute. She said she requires a three-minute minimum, and most have gone up to 10 minutes long.

According to Luna, she films most of her content on her iPhone, then edits it on the software Adobe Premiere Pro. While editing, she said she'll often cut clips from longer videos and repurpose them for promotional videos on X or Instagram. Learning to do this has saved her time, she said.

"That's the part that took me so long to figure out. You don't have to film all of this extra stuff. You just have to be smart about the days when you're filming content, when you have talent at your disposal, and when somebody can film that content for you," Luna said.

For photos, Luna said she uses her iPhone, showing what she's up to on an average day in her life like baking or building miniature homes. Then she edits them with Photoshop.

Some fans request custom-made porn scenes shot in a studio. For those requests, a customer pays the studio fee, Luna and any co-stars day rates, and director fees, typically adding up to between $3,000 to $5,000 for the final product, she said.

When she films herself with other porn stars, she said that those videos tend to cost more, since they split the total income. And, it's just hotter to watch multiple people having sex, making it higher value than solo content, Luna said.

She also offers one-on-one video chats for $30 per minute, and phone calls for $20 per minute.

Investing in new sets and a 'MILF' wardrobe

Luna said she often films scenes at home, either solo or with fellow creators. But that can get stale, so she'll rent other spaces to make content too.

She said most places have a few-hour minimum for rentals, and they typically cost $100 per hour. According to Luna, it's worth the expense because it keeps her work fun and fresh for both her and her fans.

Luna also says her outfits, which feature hip-hugging skirts, low-cut camisoles, and pretty dresses she can easily reveal her cleavage in, are an essential expense for her job.

She said she has an extensive wardrobe. But if a fan requests something and she doesn't have it already, she'll ask them to foot the bill or ship it to her directly.

"I don't try to nickel-and-dime my fans. I want to create something they love, and I get the satisfaction of pleasing them so hopefully they come back for another custom later," she said.

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