A Roku Plus Series 4K TV pictured on an entertainment console in a living room with a soundbar underneath it.
The Roku Plus Series 4K QLED TV is one of the company’s very first TVs built in-house.

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It's an interesting time to jump into the TV business. Brands like Samsung, Sony, and LG still hold the mountain top with the best TVs at premium prices. But down below, companies like TCL, Hisense, and even Amazon have planted their own flags, leveraging evolving technologies to corner the budget market with surprisingly capable and stylish TVs.