Running AI is so expensive that Amazon will probably charge you to use Alexa in future, says outgoing exec

• Outgoing Amazon exec Dave Limp thinks Amazon will "absolutely" start charging to use Alexa.
• He pointed to the huge costs of running AI models as the reason why.
• But he acknowledged that Alexa will need to drastically improve before that happens.

The emerging generation of "superhuman" AI models are so expensive to run that Amazon might charge you to use its Alexa assistant one day.