The Paqui 'one chip challenge' tortilla chip in its red, black and blue coffin-shaped box, decorated with a skull.
The Paqui 'One Chip Challenge' tortilla chip.
  • A teenager died hours after eating an extra-hot tortilla chip in the 'One Chip Challenge.'
  • Paqui, the chip company, has pulled the product from stores, saying it was marked as not-for-kids.
  • The cause of the teen's death has not been officially determined.

A snack company has pulled an extra-spicy tortilla chip product from stores following the death of a teenager who took on its viral "One Chip Challenge."

The product, which is made by Texas-based company Paqui, consists of a single tortilla chip spiced with Naga viper and Carolina Reaper peppers, known as some of the hottest peppers available.

It comes packaged in a coffin-shaped box decorated with a skull.