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- Family enterprises have traditionally used technology to enhance their ability to compete; their ability to navigate this next wave of digital transformation, including AI, will be key to retaining some of those competitive edges.
- Understanding and communicating the opportunity for change can be key to successfully preparing for the future.
- An expert from Deloitte explains how best to manage that digital transformation.
Family enterprises have historically focused on legacy, pride in what they built, and passing down success through generations. Many of these companies grew large before the digital age and still operate much as they have for decades, relying on established practices, relationships, and ways of doing business.