illustration of a Yelp alert flagging a business with suspicious review activity
Yelp is publishing the names of businesses that are paying for customer reviews.
  • Yelp is calling out businesses that pay customers to leave favorable reviews.
  • The company recently started publishing a list of businesses it's flagged for suspicious reviews.
  • In a Yelp survey, 9 out of 10 people said they read online reviews to inform their buying decisions.

Yelp is ramping up its offensive on businesses that offer customers gift cards or other incentives in exchange for a five-star review.