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- Analyst firm CCS Insight is predicting a "cold shower" for generative AI in 2024.
- The firm's chief analyst told CNBC he believes the technology is overhyped and faces immense costs to deploy.
- The firm's prediction comes amid fears of a global chip shortage.
An analyst firm is predicting a "cold shower" for generative AI in 2024.
CCS Insight, a London-based tech analytics firm, expects that the very real challenges of cost, risk, and complexity in AI could soon overshadow the technology's current hype in 2024, CNBC reported on Tuesday.