Apple's been relatively quiet about AI — but it's been pouring billions into research, and that could mean a 'smarter' Siri

• Since the AI boom began, Apple has been quieter about incorporating the new technology than its peers.
• Bloomberg reported the company's lag in the AI race is considered a "pretty big miss internally."
• To catch up, the company is planning updates to Siri that incorporate AI.

Apple is working toward releasing a new version of Siri that incorporates AI technology after a quieter start with large language models compared to its competitors.