The 'Barbie' movie turning into a global phenomenon helped boost sales for the plastic doll – but not by as much as you might expect

• Greta Gerwig's "Barbie" movie pushed up sales for the iconic doll, Mattel execs say.
• Mattel's CEO said the movie had broadened Barbie's fan base and boosted revenues.
• Global gross billings in the quarter were up 14%, but this wasn't enough to offset poor performance in the first half of 2023.

Greta Gerwig's "Barbie" blockbuster helped boost sales for the plastic doll following a poor performance in the first half of the year.