Mercedes-Benz
- Premium electric vehicles now cost nearly the same as premium gas-powered cars, JD Power says.
- But mass market EVs are still significantly more expensive than their mass market gas counterparts.
- A new JD Power report says "relative affordability" is a key part of EV adoption assessments.
One of the biggest sticking points about EVs right now is their price. But while it might sound counterintuitive, luxury electric cars might cost shoppers less than mass-market EVs.
Take one interesting match-up as an example of the pricing dynamics: Drivers could get a luxurious EV from Mercedes-Benz for a more affordable price tag, on a relative basis, than a Ford Mustang Mach-E, a new analysis out of auto market research firm JD Power found.