The 2023 Toyota bZ4X AWD Limited electric SUV parked in a parking lot, with a white building and blue skies in the background.
The 2023 Toyota bZ4X AWD Limited.
  • Many car shoppers say the price of electric cars is a barrier to buying one.
  • Now, there are more deals available for buyers considering going electric.
  • In a good sign for the market, EVs saw substantial incentives last month.

Electric cars are seeing some of their best discounts yet.

EV incentives hit 9.8% of their average transaction price (ATP), or $4,991 off the price of the car, in September, according to Kelley Blue Book. It's the first time EVs have been this highly discounted in four to five years (when there were much lower sales volumes), and it's crucial for the cars, the price of which many blame as a barrier to adoption.