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- Tesla CEO Elon Musk pulled up to the F1 race in Austin, Texas on Sunday in his company's new Cybertruck.
- His surprise visit drew a crowd of onlookers, with some X users calling the move "free advertising."
- Musk previously spoke about challenges in producing the car at scale when announcing its delivery date: "I mean we dug our own grave with Cybertruck."
Tesla CEO Elon Musk made a splashy entrance at Sunday's F1 race in Austin, Texas, in his company's new Cybertruck — a move that some social media users see as a savvy free advertising moment for a company that's famously anti-paid advertisement.