Tech Insider
composite image: left side is the Vuori store, right side is the author trying on clothes
I tried on clothes at Vuori to see why the company was winning over venture capitalists.

Jennifer Ortakales Dawkins/Insider

  • I visited the Vuori store in New York City. 
  • The activewear company is known for its sweatpants and performance materials.
  • Vuori landed $400 million in funding from SoftBank, valuing the company at $4 billion.

Vuori is a buzzy activewear brand based in Carlsbad, California, known for its sweatpants.

Tags
Retail, vuori, active-wear, Athleisure, softbank, direct-to-consumer
Source
I went to Vuori's first New York store, and I don't get the hype