Taylor Swift wearing a sparkly crop top and smiling while playing a blue acoustic guitar and singing into a microphone onstage in front of a crowd.
Taylor Swift.
  • Bank of America predicts people will continue to spend big on live entertainment. 
  • Other experts have said the impact of Taylor Swift and Beyoncé's tours would be temporary.
  • Consumer spending shifts, social media, and more global marketing may sustain the momentum.

Maybe the epic summer of Taylor Swift, Beyoncé, and "Barbenheimer" was just the beginning and not just a one-off outlier.