A couple discussing finances
A successful buyer’s annual median household income is approximately $96,590, according to Zillow.
  • The share of American families investing in the stock market rose to a record high 58% in 2022.
  • That topped the prior high of 53.2% seen in 2007, just before the Great Financial Crisis.
  • Direct ownership of stocks saw the largest change on record, jumping to 21% of families in 2022 from 15% in 2019.

A record 58% of American households now own stocks, according to the Fed's latest Survey of Consumer Finances, as more families put their money in the stock market, either directly or through retirement accounts and investment funds.

That's up from 52.6% in 2019 and tops the prior high of 53.2% seen in 2007, just before the Great Financial Crisis.