Sam Bankman-Fried is known for his unruly hairstyle.
Sam Bankman-Fried is known for his unruly hairstyle.
  • Caroline Ellison told jurors that Sam Bankman-Fried curated his image, especially his messy hair.
  • Ellison said he believed his hair was "essential to his image" and was the reason for past bonuses.
  • Bankman-Fried also bought a Toyota Corolla to help curate his non-luxurious image, she said.

Sam Bankman-Fried had a carefully curated image — unruly hair and all — according to his ex-girlfriend Caroline Ellison.