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- Generative AI has the power to transform most industries, including travel and retail.
- This will simplify and enhance people's everyday experiences like travel planning and shopping.
- It could become such an unconscious part of our approach to technology that it functions like a seventh sense.
By Sandeep Malhotra, executive vice president, products & innovation, Asia Pacific, Mastercard
There are many things in our personal and professional lives that we take for granted, and it seems increasingly likely that generative AI will become one of them. This is even though the technology has the astonishing potential to transform conventional experiences — such as booking a trip or making a purchase — into ones that are hyper-personalized and utterly frictionless.