A pair of Beats Pro Headphones, an Amazon Kindle, and a Vitamix blender on a blue graphic background with stars.
The most popular Prime Day deals so far include headphones, e-readers, and blenders.

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I've covered Amazon Prime Day events for five years, and each year, friends and family contact me for the inside scoop on all the top deals. Sometimes, the best answer is to simply look at what people are actually buying. And that's exactly what I've done. Based on data provided by Amazon, I've rounded up some of the most popular, best-selling Prime Day deals so far. These deals are still available but only while supplies last through the end of the day, when Prime Big Deal Days ends.