Treasury bond buyers are increasingly households - and they could help keep a lid on yields

• Today's yields are high enough to bring back bond buyers, Goldman Sachs said.
• Already, households have jumped into the bond market and now own 9% of outstanding Treasurys.
• But surging bond demand may put downside pressure on equities in the next year.

The massive sell-off in Treasury bonds may have rattled markets over the past weeks, but enough new buyers are coming in to help keep a lid on yields, Goldman Sachs said.

While the market is experiencing one of history's declines, households have stepped up as buyers and now own 9% of outstanding US Treasury bonds, up from 2% at the start of 2022, according to a note published on Friday.