Virgin Atlantic suspends its route from London to Austin because it says the city's tech boom is over

• Virgin Atlantic said on Friday that it would end its route between Austin and London in January.
• Virgin Atlantic cited "persistent softening in corporate demand, specifically the tech sector."
• The airline's route commenced in May 2022, fueled by major tech growth in the Texas city.

Over the past decade, Austin's national reputation has become increasingly tied to the tech sector, with companies lured by its highly educated workforce and Texas-sized tax incentives.

But in a major decision, Virgin Atlantic on Friday announced that it would end its nonstop route from Austin to London less than two years after first offering the flights.