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- Americans are preparing to spend money this holiday season at a rate exceeding pre-pandemic levels.
- Prices for many popular gifts are expected to be lower than they were in 2022, thanks to record discounts.
- Despite lingering concerns about the economy, the consumer continues to show their resilience.
Despite some strong signals, most Americans still don't feel great about the economy. And yet, there are also some promising signs that consumers are ready to splurge on deals this holiday season.