Kaffe founder Robert Gomez sits on boxes in a warehouse
Robert Gomez runs a coffee accessories business called Kaffe.
  • Online sellers are embracing AI for all kinds of functions.
  • They're using AI to write product descriptions and analyze reviews to understand their customers.
  • Many are also exercising caution to avoid inaccuracies and bias.
  • This article is part of "Build IT," a series about digital tech and innovation trends that are disrupting industries.

E-commerce entrepreneurs are hopping aboard the AI train. Sellers using e-commerce platforms like Amazon and Shopify are experimenting with AI to help them write product descriptions, optimize for SEO, and collate reviews so they can better understand how customers feel about their products.

Some say they've already seen how the technology is saving them time and money.