Elliot Ross/Rivian
- Rivian has made its R1T electric pickup available to lease in 14 US states.
- The Tesla rival is experimenting with new ways to attract customers.
- It comes as Rivian braces for the imminent launch of Elon Musk's Cybertruck.
Rivian has announced that drivers will be able to lease its flagship electric pickup as it braces for the arrival of Tesla's Cybertruck.