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- Online shopping on Black Friday totaled $9.8 billion, up 7.5% from last year.
- More than half of that revenue came from mobile purchases, an Adobe analyst told CNBC.
- "The paradigm has changed around the in-store Black Friday experience," he said.
Shoppers were pretty enthusiastic about hunting for deals online this Black Friday.
Sales revenue from online shopping on Black Friday reached a record high of $9.8 billion, up 7.5% from last year, according to a report from Adobe.
And more than half of that revenue, about $5.3 billion, came from mobile purchases, lead analyst at Adobe Digital Insights, Vivek Pandya, told CNBC. Influencers and social media advertising have helped fuel the growth of mobile transactions, according to Pandya.
The figures show that the tradition of Black Friday still remains strong with American consumers, but they've moved on from the days of waking up in the early morning, wading through crowds of busy shoppers at the mall, and waiting hours on end to make a purchase.
"I do think the paradigm has changed around the in-store Black Friday experience, the long lines and things like that," Pandya told CNBC. The pandemic helped accelerate this shift as retailers reduced store hours and pushed more deals online.
Adobe's report didn't track in-store retail purchases, but an analysis from Mastercard found that in-store purchases were up a little more than 1% from last year. Meanwhile, e-commerce sales jumped by 8.5%, showing once again that more shoppers are opting to make purchases online.
Still, Cyber Monday, the e-commerce extravaganza designated for the Monday after Thanksgiving, is expected to bring in a record $12 billion in online sales this year, according to Adobe's forecasts.