Online shopping on mobile
Mobile sales accounted for more than half of online shopping revenue on Black Friday.
  • Online shopping on Black Friday totaled $9.8 billion, up 7.5% from last year.
  • More than half of that revenue came from mobile purchases, an Adobe analyst told CNBC.
  • "The paradigm has changed around the in-store Black Friday experience," he said.

Shoppers were pretty enthusiastic about hunting for deals online this Black Friday.